UOB XR Experience

In collaboration with Singapore-based agency Serial Communication, I worked as a creative developer on an XR prototype for the Apple Vision Pro, showcased at the Singapore Fintech Festival. The project explored the future of banking through spatial computing, reimagining financial tools not as elements confined to screens but as immersive, interactive experiences embedded in a 3D environment.

My focus was on designing and implementing an interactive coupon experience that allowed users to access and redeem digital rewards through direct spatial interaction. Using SwiftUI and ARKit, I developed a system that prioritized clarity, responsiveness, and ease of use within a heads-up, hands-free interface. Every interaction was crafted to feel immediate and intuitive, leveraging the strengths of the Apple Vision Pro to create a natural flow between user intent and system response.

The prototype demonstrated how extended reality can transform the way users engage with financial systems, making abstract concepts like value and reward more perceptible and emotionally engaging. It served as a technical and creative exploration of how spatial interaction paradigms can enhance comprehension and connection. The project also deepened my understanding of immersive interface design and highlighted the unique potential of XR workflows in reshaping digital experiences within the financial space.