UOB XR Experience

In collaboration with Singapore-based agency Serial Communication, I contributed as a creative developer to an XR prototype designed for the Apple Vision Pro, showcased at the Singapore Fintech Festival. The project explored the future of banking through spatial computing, reimagining financial tools as interactive, immersive elements embedded within a 3D environment rather than traditional screens.

My role focused on developing the interactive coupon experience using SwiftUI and ARKit, enabling users to access and redeem digital rewards through direct spatial interaction. This implementation emphasized clarity, responsiveness, and ease of use within a heads-up, hands-free interface.

The project served as a technical exploration into how extended reality can reshape user engagement with financial data, enhancing immediacy, comprehension, and emotional connection through spatial interaction paradigms. It demonstrated how XR workflows can offer new affordances in financial design, making abstract concepts like value and reward more perceptible and intuitive within immersive contexts.